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To cold call OR not?

Updated: Mar 2

#coldCall #dontColdCall #doIDial #reasonsToCall #reasonsToColdCall #pickUpThePhone #IndustryExpert #prospecting #telemarketing #telemarketers #readeConsultancy #pitch #communication #businessDevelopment #entrepreneur #sales #salesExecutive

Depending on one’s level of experience and industry, the answer is not the same.


Of the hundreds of individuals and businesses with whom I have spoken, the worst offenders “to-date” in an industry where cold calling should take place is internet advertising. This is for numerous reasons, including the inability to pitch and ask questions.


I am making a general statement that ALL salespersons are entrepreneurs, whether it is known to them or not! With existing technology such as the internet, social media and various messaging apps, is there still a need to pick up the phone?


My answer, identical to the answer of numerous other business owners, including sales executives, business development managers and commercial directors, is that: "should your offering be in the thousands and be a solution", then “yes”, pick up the phone.


Should you be selling T-shirts, cups and mugs then? Maybe not.

If, however you are wholesaling such products then my answer is ‘YES’.



There are numerous other reasons to cold call.




When a business does not see the value AND believe it is a waste of time; this is usually down to a few factors. These include:

  1. Not understanding the process – from call to pitch to appointment setting, etc.

  2. Tried it personally and have been rejected numerous times or unable to get through to the decision maker therefore do not see the value.